American Petroleum Institute's Motor Oil Matters Program Calls For Consumers' New Year "Car-Solutions"

Facebook Campaign Continues MOM’s Effort to Educate Consumers About the Benefits of Using High Quality Motor Oils

WASHINGTON, January 10, 2014 — Motor Oil Matters recently launched its "New Year's Car-solution" Sweepstakes, a Facebook promotion to encourage car and truck owners to resolve to use high-quality motor oil in their vehicles in 2014. Those who share their resolution with MOM have a chance to win a pre-paid $100 gift card.

"MOM created this sweepstakes to continue the push to educate car and truck owners in a fun, interactive way about the importance of using high-quality motor oil and its importance to their second largest investment: their vehicle," said Kevin Ferrick, API's Engine Oil Licensing and Certification System manager. "Proper engine maintenance, particularly regular oil changes using oils that meet specific performance standards, is pivotal to the overall health of your vehicle, especially in harsh weather like many of us are experiencing."

Running now through January 14, 2014, consumers can enter the sweepstakes by logging on to the Motor Oil Matters Facebook page (www.facebook.com/MotorOilMatters) and posting a comment on that day's "New Year’s Car-solution" Sweepstakes Facebook post*. Ten lucky winners will be determined through a random drawing to be held soon after the sweepstakes close.

The sweepstakes aims to inspire motorists to set resolutions related to their vehicle this New Year, while reinforcing MOM as a resource for timely, important information on car care and engine maintenance.

Motor Oil Matters is a consumer education and industry watchdog program run by the American Petroleum Institute, established to stress the benefits of quality motor oils and bring together consumers and all parts of the motor oil business to ensure drivers get the right motor oil for their cars and trucks — every time.

For more information concerning Motor Oil Matters and the "New Year's Car-solution" Sweepstakes, please visit www.MotorOilMatters.org or www.facebook.com/MotorOilMatters.

*No purchase necessary to enter or win. A purchase will not improve your chances of winning. Internet access is required. Limit one (1) entry per person, per email address. Multiple entries will be counted as not valid.

About Motor Oil Matters
Motor oil distributors and oil change locations can join Motor Oil Matters and become a part of this new symbol of quality and accountability in the industry and reap the benefits of becoming a symbol that oil change locations and consumers will trust. Visit www.MotorOilMatters.org to join Motor Oil Matters and to find information on the benefits of using high quality motor oil.

About API
API is a national trade association that represents all segments of America's technology-driven oil and natural gas industry. Its more than 550 members — including large integrated companies, exploration and production, refining, marketing, pipeline, and marine businesses, and service and supply firms — provide most of the nation's energy. The industry also supports 9.8 million U.S. jobs and 8 percent of the U.S. economy, delivers $85 million a day in revenue to our government, and, since 2000, has invested over $2 trillion in U.S. capital projects to advance all forms of energy, including alternatives.